People when the make magizines they have to make sure that their ads have models in it that are in the targets age range. It's usually effective because if its a teen magazine, teens usually want to look like as in grow up and be like the models in the magazines.
But the older people see ads and they want to feel youthful so that they can be worth something.
The only time its not effective is when they try to hard (as in the advertisers) or they are totally off in the target group or whatever they are selling.
Usually they know their stuff.
Thursday, March 12, 2009
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